Terms of use

Draft of 13 November 2026

These terms are an agreement between you and [Company name], CVR [CVR number], [Registered address, Denmark] (“ROOKON”, “we”). They apply when you create an account or use ROOKON, including the website, the web app, the phone app, the tracking scripts and the API (the “service”). The data processing agreement is part of these terms. How we handle your own personal data is described in the privacy policy.

1. Who can use ROOKON

You can use ROOKON as a business or as a private individual. You must be at least 18. If you accept these terms for a company, you confirm that you may bind it, and “you” means the company. Sections that only apply to private individuals say so (section 5).

2. Your account

Give us correct information and keep it up to date. Keep your sign-in details safe; we recommend two-factor authentication. You are responsible for what happens in your workspace, including what members of your team do. Workspace owners decide who has access and which role they have.

3. The service

ROOKON watches your product, finds problems and opportunities, explains them and prepares changes for your approval. We keep improving it, which means features can change. Features marked “in development” or “planned” on our website are not part of what you buy until they are available, and some features need integrations with third parties to work (section 8).

4. Plans, prices and payment

• Prices. Prices are shown on the pricing page in US dollars, excluding VAT. We add 25% Danish VAT unless you are a business with a valid EU VAT number outside Denmark (reverse charge) or you are outside the EU.
• Billing. You pay in advance per month, or per year with 2 months free, through our payment provider Stripe. Subscriptions renew automatically at the end of each period until you cancel.
• Monthly tracked users. Plans are priced by monthly tracked users. Because ROOKON uses no cookies, this number is an estimate, and the billing page shows how it is calculated. If your usage is clearly above your plan’s limit for 2 months in a row, we tell you in advance and move you to the matching plan from your next invoice. We never move you to a higher plan because of a single busy month.
• Changes and add-ons. You can change your plan or add-ons at any time. The price and the date a change takes effect are shown before you confirm.
• Late payment. If a payment fails, we try again and email you. If it is still unpaid 14 days later, we may limit the service until it is paid.
• Price changes. We give at least 30 days’ notice of a price change. It applies from your next renewal, and you can cancel before then.
• Refunds. Fees already paid are not refunded for the rest of a period you cancel, except where these terms or the law say otherwise.
• AI costs. AI features run on your own AI provider account. Your provider bills you directly. The AI budget in ROOKON helps you cap that spending, but you remain responsible for charges on your key, so we recommend also setting a limit with your provider.

5. If you are a private individual

If you use ROOKON as a consumer, you have a 14-day right of withdrawal under the Danish Consumer Contracts Act. It starts the day you subscribe. If you ask us to start the service during that period, which happens when you begin using it, and then withdraw, you pay only for the days you used. To withdraw, email legal@rookon.ai or cancel in the app and tell us you are withdrawing. If we can’t solve a complaint together, you can complain to the Danish Consumer Complaints Board (Forbrugerklagenævnet) through Nævnenes Hus. Nothing in these terms limits rights you have as a consumer under mandatory law.

6. Your data and your users

Everything you and your users bring into ROOKON stays yours: the data the scripts collect, your code, your store content, your tickets and your drafts (“your data”). You give us the right to process your data only to provide, secure and support the service for you, as set out in the data processing agreement.

You are responsible for using ROOKON lawfully towards your own users. In particular, you:

• have a lawful basis for the data you collect, and collect consent where the law requires it;
• tell your users in your privacy policy that you use ROOKON;
• configure masking and excluded pages so that passwords, payment details and sensitive content are not captured;
• don’t use ROOKON to collect special categories of personal data or to target children.

7. AI features and your approval

• You decide. Recommendations, code changes, store changes, replies and content are suggestions. Nothing is merged, applied, published or sent until a person in your workspace approves it, except actions you explicitly turn on to run without a tap, such as automatic answers to simple questions or an automatic revert after an outage.
• Autonomy modes. You choose how far ROOKON goes. Depending on the mode, ROOKON performs a merge or a store update when someone in your team taps Merge or Apply, within the guardrails you set.
• AI can be wrong. Output generated by AI can be inaccurate, incomplete or insecure. Review it before you approve it. You are responsible for the code you merge, the store changes you apply and the content you publish or send, including that it is lawful and respects other people’s rights.
• No guaranteed results. We work to improve conversions, sign-ups, sales and search traffic, but we can’t promise a result. Impact reports are statistical estimates.
• No training on your data. ROOKON does not train AI models on your data or your users’ data.

8. Integrations and other services

ROOKON works with services you connect, such as your AI provider, GitHub, Shopify, Google, Semrush, LinkedIn, WordPress, Ghost, Slack and Discord. Their own terms apply to your use of them. We are not responsible for those services, their availability or changes they make, and if one of them changes or ends its interface, the matching ROOKON feature may change or stop. You can disconnect an integration at any time.

9. Acceptable use

You may not:

• use ROOKON on websites, apps, repositories or stores you don’t own or aren’t authorised to manage;
• point uptime monitors or webhooks at systems you aren’t allowed to test, or use ROOKON to attack or overload anything;
• break the law, infringe others’ rights, or send spam through ticket replies or published content;
• try to access other customers’ data, probe or break our security, or get around plan limits;
• copy, resell or reverse engineer the service, except where the law allows it;
• use ROOKON to build a competing service.

Security researchers who find a vulnerability are welcome to report it to security@rookon.ai.

10. Our rights, and how we improve ROOKON

ROOKON, including Rooky, our software, design and brand, belongs to us. You get the right to use the service while your subscription runs, under these terms. We may use information about how the service is used (for example which features are used and how they perform) and create aggregated, de-identified statistics to run, secure and improve ROOKON. These statistics don’t identify you or your users, and we never sell your data. If you send us ideas or feedback about ROOKON, we may use them freely.

11. Availability and support

We work to keep ROOKON available and secure, and we announce planned maintenance in advance where we can. Unless you have a separate written agreement (for example on an Enterprise plan), we don’t guarantee a specific uptime. Support is available by email.

12. Confidentiality

Each of us keeps the other’s confidential information confidential and uses it only for this agreement. This includes your data and your code, and the non-public parts of ROOKON.

13. Cancelling, suspension and ending

• You can cancel at any time in the billing settings. The service continues until the end of the period you paid for.
• We may suspend access right away if your use puts the service, other customers or the law at risk, and we tell you why. We may end the agreement if you seriously break these terms and don’t fix it within 14 days of our notice, or with 60 days’ notice for other reasons, in which case we refund prepaid fees for the rest of the period.
• When the agreement ends, you can export your data for 30 days. After that we delete it as described in the data processing agreement.

14. Warranties

We provide ROOKON with reasonable skill and care. Apart from that, and as far as the law allows, the service is provided as it is, without other promises, for example that it will always be error free or meet a specific business goal.

15. Liability

• Each party’s total liability under these terms is limited to the fees you paid ROOKON in the 12 months before the event that caused the claim.
• Neither party is liable for indirect losses, such as lost profit, lost revenue, lost data beyond what can be restored from backups, or loss of goodwill.
• These limits don’t apply to losses caused by gross negligence or intent, to your payment obligations, to your responsibilities in section 6, or where the law doesn’t allow a limit. They don’t limit the rights consumers have under mandatory law.

16. Claims from others

You will defend us against claims from third parties caused by your data, the content you publish, or your use of ROOKON in breach of these terms or the law, and cover the costs that follow. We will defend you against claims that the service itself infringes someone else’s intellectual property rights, and cover the costs that follow. Whoever is defended tells the other promptly and helps with the defence.

17. Changes to these terms

We may update these terms. We tell workspace owners about important changes by email at least 30 days before they apply. If you don’t agree, you can cancel before the change applies and we refund prepaid fees for the remaining period. Small changes that don’t affect your rights (for example clearer wording) can apply right away.

18. Partner program

If you join the partner program, its terms, shown when you apply, apply in addition to these terms.

19. General

• These terms, the data processing agreement and anything you agree to in writing with us are the whole agreement.
• Neither party is responsible for delays caused by events outside its reasonable control.
• If one part of these terms is invalid, the rest still applies.
• You may not transfer the agreement without our consent. We may transfer it as part of a sale or reorganisation of our business, and we tell you if we do.
• We send notices by email to workspace owners. You send notices to legal@rookon.ai.

20. Law and disputes

These terms are governed by Danish law, without its conflict-of-law rules and without the UN Convention on Contracts for the International Sale of Goods. Disputes are settled by the Copenhagen City Court (Københavns Byret) as the court of first instance. If you are a consumer, you may also bring a claim in the courts of your home country or use the complaint options in section 5.

Contact

[Company name], [Registered address, Denmark]. Email: legal@rookon.ai.