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User behavior analytics

Understand what your users do and where they get stuck

Page views tell you where users went. Behavior analytics shows what happened along the way: what they clicked, what they ignored, where they hesitated and where they gave up.

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The problem

Dashboards show what happened, rarely why

A chart can show that a settings page has a high exit rate. It cannot show that the Save button sits below the fold on small laptops, or that people keep clicking a label they expect to be a link.

  • Tracking plans that take weeks to implement
  • Heatmaps without context about who clicked and why
  • Friction hidden inside averages
  • No line from a behavior pattern to the code behind it

Live demo 1 of 3

Click, scroll and attention maps

Simulated heatmaps aggregated across sessions. Switch pages and map types to see where attention goes and where it stops.

  • Switch to Scroll depth on /pricing
  • Compare /signup clicks with attention

rookon · heatmaps · /pricing · 4,820 sessions

Simulated data

fewer → more2,925 clicks recorded! rage clicks? dead clicksInputs and text are masked in every recording.

How ROOKON helps

What you get

  • Autocapture

    Clicks, navigation and form interactions are captured without instrumenting every button by hand. Add custom events only where you need business-specific meaning.

  • Click maps

    Aggregated clicks per page, including clicks on elements that are not interactive, often the clearest sign that a design is misleading people.

  • Frustration signals

    Rage clicks, dead clicks, form abandonment and quick back-and-forth navigation are detected automatically and attached to the page and element involved.

  • Navigation paths

    See the routes people take through your product, where those routes branch and where they end without reaching the goal.

  • Segments without SQL

    Compare new and returning users, devices, browsers or plans with a few clicks to find out whether a problem is universal or specific.

  • Findings in plain language

    ROOKON summarizes patterns as short findings (for example, that mobile users tap a plan card but miss the button inside it) and links each one to the sessions that show it.

Live demo 2 of 3

Follow the paths people actually take

Simulated navigation flow from entry page to signup, including where visitors leave. Click any page to focus its paths.

  • Click /pricing in the second column

rookon · journeys · entry → 2nd page → 3rd page · 7 days

Simulated data
Entry pageSecond pageThird page
1,700 visitors1,200 visitors400 visitors1,600 visitors300 visitors300 visitors800 visitors600 visitors500 visitors100 visitors1,300 visitors1,300 visitors550 visitors500 visitors450 visitors610 visitors200 visitors90 visitors/4,900/blog/launch-week1,400/pricing1,200/pricing2,600/features1,500/signup900Left2,500/signup1,850/docs700Signed up610Left1,840

Band width = visitors (0.039 px each). Gray = visitors who left. Click a page to focus its paths.

From click to finding

  1. 01

    Capture interactions

    The tracker records interactions with input values masked and sensitive elements blocked.

  2. 02

    Detect friction

    Patterns such as repeated rapid clicks or clicks with no response are flagged per page and element.

  3. 03

    Explain the pattern

    ROOKON describes what users experienced, how many were affected and where it happens.

  4. 04

    Recommend a change

    Each finding comes with a suggested improvement you can act on or dismiss.

Live demo 3 of 3

Friction signals in real time

Rage clicks, dead clicks and abandoned forms as they happen (simulated), with the context ROOKON captures for each.

rookon · acme-cloud · live events

Simulated data

Try: Inspect a dead click

FAQ

Common questions

Is this the same as UEBA security analytics?

No. In security, “user and entity behavior analytics” (UEBA) detects threats from account activity. ROOKON's behavior analytics is product analytics: it shows how customers use your interface and where they struggle.

Do I need to define every event up front?

No. Common interactions are captured automatically. You can add custom events later for actions that have business meaning, such as “invited a teammate” or “created first project”.

How are rage clicks and dead clicks detected?

A rage click is several rapid clicks on the same spot; a dead click is a click that produces no visible change or navigation. Both are detected in the browser and attached to the element that was clicked.

Can I use behavior analytics without session replay?

Yes. You can turn recording off for a project or for specific paths and still collect aggregated behavior analytics.

Related

Learn where your product creates friction

Sign up and see your first behavior findings soon after installing.

Get started with ROOKONExplore live demo