Marketing Engine add-on
More search traffic and signups, tested for you
The Marketing Engine is an add-on in development. It reads your Google Search Console data, finds pages that rank but rarely get clicked, queries stuck just off page one and pages whose search visitors never sign up, then prepares changes and tests them. You approve every change before it ships.
The problem
Your search data is full of to-dos nobody gets to
Search Console shows thousands of rows of queries, clicks and positions. Turning that into a prioritized list of title rewrites, content improvements and landing page tests takes an SEO specialist and a testing tool, and most small teams have neither.
- Pages that rank well but rarely get clicked
- Queries stuck on page two
- Two pages competing for the same search
- Landing pages that attract visitors who don’t convert
Live demo 1 of 2
Find the opportunities in your search data
Simulated Search Console data for a fictional site. Opportunities are measured against the site’s own click-through rate at each position. Pick one to see the suggested change.
- Open the cannibalization finding
- Press “Test it” on the /pricing finding
rookon · marketing engine · search · acme.example
Simulated data- Clicks
- 4,090
- Impressions
- 50,640
- Avg CTR
- 8.1%
- Avg position
- 7.2
Opportunities found (9)
Low click-through for “invoicing software for freelancers”
6.0% CTR at position 3.4, where your site usually gets 22.6%. 6,840 impressions in 28 days.
Title tag · suggested by your AI provider (simulated)
/
Clearer title for “invoicing software for freelancers”
Search engines can’t be split per visitor, so title and content changes are measured before and after instead of A/B tested.
How ROOKON helps
What you get
Opportunities from your own data
Every query and page is compared with your site’s own click-through rate at that position, so findings describe your site rather than an industry average.
Changes drafted for you
Your connected AI provider drafts titles, meta descriptions and content changes. Drafting counts toward your AI budget like any other analysis.
A/B tests for on-page copy
Headlines, calls to action and copy are tested on your visitors with a planned sample size, so a test is never stopped early on a lucky streak.
Before and after for search changes
Search engines can’t be split per visitor, so title and content changes are measured with Search Console data before and after they ship.
Approval before anything ships
Winning variants and SEO changes arrive as commit requests. Your site only changes when someone on your team approves and merges them.
Live demo 2 of 2
Watch a page test reach a verdict
A simulated A/B test of a headline: a planned sample size, no verdict before it is reached, a significance test at the end and a rollout only after approval.
- Switch to 4× speed
- Approve the rollout once there is a winner
rookon · marketing engine · experiment · /pricing headline
Simulated dataGoal: signup · 50/50 split · planned 10,317 visitors per variant
LiveA · current
“Simple pricing for every business.”
- Visitors
- 0
- Signups
- 0
- Rate
- n/a
0%95% interval8%
B · suggested
“Send your first 5 invoices free. Upgrade when you grow.”
- Visitors
- 0
- Signups
- 0
- Rate
- n/a
0%95% interval8%
No verdict before the planned sample size. Looking early and stopping on a lucky streak is how A/B tests produce false winners, so ROOKON waits.
From search data to a shipped improvement
- 01
Connect
Give read-only access to the Search Console properties of your project.
- 02
Find
ROOKON ranks opportunities by the visitors and signups they could bring.
- 03
Draft
Your AI provider drafts the change, within your AI budget.
- 04
Test or measure
On-page copy is A/B tested; titles and content are measured before and after.
- 05
Approve
You review the winner or the change as a commit request and merge it yourself.
FAQ
Common questions
Is the Marketing Engine available now?
Not yet. It is an add-on in development, and the Google Search Console integration it relies on is planned. This page will be updated when it is available.
What does it cost?
It is an optional add-on to any plan. Pricing will be announced at launch, and AI drafting runs on your own provider key within your AI budget.
Why aren’t title changes A/B tested?
Search engines see one version of a page, so titles and meta descriptions can’t be split between visitors. ROOKON measures those changes before and after with Search Console data and labels the result as observed, not proven.
Will it change my site automatically?
No. Tests and changes are proposed, and a winner only reaches your site through a commit request that someone on your team approves and merges.
How does ROOKON decide a test has a winner?
Each test has a planned sample size based on your current conversion rate and the smallest lift worth detecting. No verdict is shown before that sample is reached, and the result is checked with a two-proportion significance test.
Related
Turn search data into tested improvements
Sign up today and add the Marketing Engine when it becomes available.